Organic or Not Organic?

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January 7, 2011

The organic industry is launching a high profile 3-year campaign that is set to deliver sales growth by increasing consumer demand for organic food in the UK. Match funded by the EU, the aim of the £2m ‘Why I Love Organic’ campaign is to invite consumers to discover what organic means, by challenging their perceptions and discovering their own reason for loving it.

www.whyiloveorganic.co.uk

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